Post by account_disabled on Dec 24, 2023 4:19:29 GMT
Skip to content officebimpact.com LinkedIn Newsletter BIMPACT content marketing agency logo Services Audits Checks Workshops Blog Podcasts Downloads team Contact Search Seek ... This is how you set up a newsroom in your company and establish a content marketing culture Published on August Home Blog How to set up a newsroom in your company and establish a content marketing culture.
Table of contents Do companies actually need newsrooms And what effect can these newsrooms have on communication performance Christoph Moss founder and managing director of the newsroom agency Mediamoss explained this in our digital masterclass. And BIMPACT agency founder Martin Schwarz looked into the question of what structures content marketing actually needs in a company in order to Phone Number List be effective. You can download the presentations of our master class here free of charge. More than a third of those responsible for communications in Germanspeaking companies are dissatisfied with the commitment of other departments to content marketing . This emerges from a study by BIMPACT from . But how do the structures in companies have to be changed in order to increase this commitment and above all to increase the understanding of the effectiveness of content marketing in departments such as sales or RD Content marketing needs the echo chamber of your own company.
Therefore stakeholders from other departments must be integrated in a structured and measured manner. This is the only way content strategists can avoid losing the lead and their freedom to make decisions in communication issues agency founder Martin Schwarz is convinced. In his presentation he prepared very specific recommendations for action so that collaboration in content marketing across departmental boundaries works better and relevant topics can be filtered early. Thats what our digital masterclass was about but above all it was about newsrooms Christoph Moss founder of the newsroom agency Mediamoss joined us from Dortmund .
Table of contents Do companies actually need newsrooms And what effect can these newsrooms have on communication performance Christoph Moss founder and managing director of the newsroom agency Mediamoss explained this in our digital masterclass. And BIMPACT agency founder Martin Schwarz looked into the question of what structures content marketing actually needs in a company in order to Phone Number List be effective. You can download the presentations of our master class here free of charge. More than a third of those responsible for communications in Germanspeaking companies are dissatisfied with the commitment of other departments to content marketing . This emerges from a study by BIMPACT from . But how do the structures in companies have to be changed in order to increase this commitment and above all to increase the understanding of the effectiveness of content marketing in departments such as sales or RD Content marketing needs the echo chamber of your own company.
Therefore stakeholders from other departments must be integrated in a structured and measured manner. This is the only way content strategists can avoid losing the lead and their freedom to make decisions in communication issues agency founder Martin Schwarz is convinced. In his presentation he prepared very specific recommendations for action so that collaboration in content marketing across departmental boundaries works better and relevant topics can be filtered early. Thats what our digital masterclass was about but above all it was about newsrooms Christoph Moss founder of the newsroom agency Mediamoss joined us from Dortmund .