Post by account_disabled on Dec 28, 2023 9:48:57 GMT
Image Voxburner SKIMS After struggling to find shapewear that matched her skin tone Kim Kardashian created and launched Skims in . Originally a shapewear and lingerie brand SKIMS has gone on to produce exclusive collections luxury collaborations and popup shops. SKIMS is inclusive providing shapewear for everybody no matter their shape size or skin tone. The brands unique selling point is comfort continuing to create innovative shapewear thats suitable for everyday wear something consumers had been waiting for. To boost its appeal and cater to a wider audience SKIMS expanded its product range including daytoday and sleepwear and became even more in demand.
Ahow valuable your personal brand can be and Kim is the perfect example of launching her personal brand on the back of her family name. Through good and bad Kims Mobile App Development Service never been afraid of the spotlight. For SKIMS Kim has leveraged her familys influence to create eyecatching campaigns increase brand awareness and boost sales. One of SKIMS most notable campaigns for their sellout Fits Everybody line featured four of the industrys iconic supermodels Tyra Banks Heidi Klum Candice Swanepoel and Alessandro Ambrosio. Image Bloomberg.
An we learn from these celebrity brands Whilst there are lots of contributing factors to the success of these celebrity brands here are some key takeaways Dont underestimate the power of community Get to know your target audience Build a social media presence Leverage your personal brand Authenticity is always key If you fancy hearing more about brands with killer marketing strategies Check out The Girls in Marketing Podcast to hear from industry experts. As marketers staying inspired is pivotal and as we look ahead to we want to celebrate the women shaping the marketing landscape. Each year we spotlight women to follow with our list and this year is no different.
Ahow valuable your personal brand can be and Kim is the perfect example of launching her personal brand on the back of her family name. Through good and bad Kims Mobile App Development Service never been afraid of the spotlight. For SKIMS Kim has leveraged her familys influence to create eyecatching campaigns increase brand awareness and boost sales. One of SKIMS most notable campaigns for their sellout Fits Everybody line featured four of the industrys iconic supermodels Tyra Banks Heidi Klum Candice Swanepoel and Alessandro Ambrosio. Image Bloomberg.
An we learn from these celebrity brands Whilst there are lots of contributing factors to the success of these celebrity brands here are some key takeaways Dont underestimate the power of community Get to know your target audience Build a social media presence Leverage your personal brand Authenticity is always key If you fancy hearing more about brands with killer marketing strategies Check out The Girls in Marketing Podcast to hear from industry experts. As marketers staying inspired is pivotal and as we look ahead to we want to celebrate the women shaping the marketing landscape. Each year we spotlight women to follow with our list and this year is no different.